Projects with real-world impact

Improving understanding and decision-making in a lending product used by 1.7M+ customers

Improving engagement and conversion across a retail banking app (1.8 → 4.6 rating, +85% onboarding)

Improving onboarding conversion in a mobile-only bank (15% → 95%)

Designing a conversational product to help people take action on their finances

Building and scaling an international product and community (400+ users, 40+ countries)

Redesigning communications and journeys to improve accessibility, clarity, and fair outcomes

Supporting behaviour change and independence for hearing aid users

Reducing diagnosis time through service design

Redesigning loyalty at scale

Early career in international interaction design