Hello, I’m Yenny.
I’m a service designer and customer experience leader working mainly in financial services, motivated by making a positive impact through solving real, meaningful problems.

I lead customer experience at Vanquis, embedding Inclusive Design to make borrowing and servicing clearer, fairer, and more supportive.

I joined when the app was frustrating customers and design was largely outsourced, and led an end-to-end redesign that lifted the app from 1.8 to 4.6 stars, increased digital sales by 20%, and built TSB’s in-house design capability and system from the ground up.

I led a team that transformed a hearing aid app into a full service experience, supporting users through real-life adjustment and earning international design awards.

I led end-to-end service and product design across finance, aviation, telecoms, and healthcare, turning complex systems into clear, usable services while helping organisations build lasting design capability.

I spent over a decade designing user experiences across desktop, mobile, TV, and gaming, working hands-on with emerging platforms and constraints, including the Nintendo DSi and Wii browsers, long before UX was a formal discipline.