Bachata Week Cádiz (Product & Experience Platform)
Building and scaling an international product and community (400+ users, 40+ countries)
Company
0→1 Product · Growth · Community Platform
Date
2014 - Present
Project Overview
Context
Most dance events focus on volume rather than quality, leading to fragmented learning and limited long-term engagement.
The opportunity was to design a high-quality, curated experience that combines learning, community, and progression.
My Role
Founder and product lead, responsible for end-to-end design, growth, and delivery.
Designed the full product experience (curriculum, tracks, pricing, community model)
Built a curated selection and onboarding process to maintain quality
Scaled the event to 400+ participants from 40+ countries
Generated ~1,000 applications within the first hour of launch
Iterated the product annually based on user feedback and behaviour
Expanded into digital content and community engagement beyond the event
Key Highlights
Impact
High retention and repeat participation across years
Strong global community with participants from 40+ countries
Proven demand with applications exceeding capacity
Sustainable business model combining experience and content
Why this matters
Designing products isn’t just about interfaces, it’s about behaviour, community, and value creation.
This work shows how product thinking can be applied beyond traditional tech to build scalable, meaningful experiences.
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